Small Business and the Internet: Does Social Networking Matter?

Posted on: 27 February 2017

Professionals are increasingly aware that online marketing plays an integral role to the success of their business. Most often, websites are the center of that marketing plan. But professionals frequently have very specific needs when it comes to websites. Here are three things to keep in mind when building websites for professionals. 1. Professionals Have Oversight Boards When a person gets their professional license, they must adhere to the regulations and rules of that organization.
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Posted on: 3 January 2017

When it comes to the success of any marketing campaign, having the ability to reach your target audience when delivering your company's message is crucial. More and more companies are making the choice to extend their marketing efforts into the online realm, but feel it can be challenging to target specific users when marketing goods and services. Thanks to geolocation marketing that relies on the identification and targeting of specific IP addresses, you can create more effective marketing campaigns.
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Posted on: 14 July 2016

When you are a small business owner, you may think that simply having a website, no matter how simple or basic, is enough to make your business known on the web. However, this is not always the case. Your web design is a direct reflection of your business as a whole to many potential customers who will check out a website before they even consider heading out to see a business in person.
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Posted on: 21 January 2016

With the Internet being so prevalent today, more individuals are starting their own website in the hopes of marketing their products and services to a broader consumer base. Oftentimes, people think they know how to make their own website and forgo hiring a professional. Unfortunately, many of those sites end up in disaster because of poor design. Instead of trying to handle everything on your own, you need to turn to someone with the experience and expertise to make your new website pop.
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