3 of the Biggest Mistakes Made during Marketing Video Production

Posted on: 27 October 2015

The average consumer spends at least 20 hours every week online, which means as a business owner, finding the appropriate marketing niche is an easy feat. Videos for marketing purposes are an incredible way to get the word out about who you are as a business and what it is that you have to offer. Videos are much more likely to grab attention than text and they can easily be inserted in emailed newsletters or ads. However, marketing in video form brings about a whole new set of rules and it is quite easy to make costly mistakes. Here are a few of the biggest mistakes you should make sure you avoid during online marketing video production.

Mistake: Including lengthy introductions.

Why? Introductions are definitely important, and necessary, in a marketing video. However, if you get too carried away with initial introductions, a consumer will get bored and move on. Be quick and to the point, letting your potential customer know who you are and what you have to offer in the first few minutes or seconds.

Mistake: Trying to incorporate too much product information.

Why? You may have the most amazing new product or excellent service, but you are only looking to include product specifics in your marketing video. Getting too detailed too quickly is never a good idea in an initial introductory video. Save videos with a lot of technical information and detail for other areas of your website, such as on sales pages or pages dedicated to more information about your service.

Mistake: Creating a video that is not high quality.

Why? With cameras available on every smart phone and most people knowing perfectly well how to upload a video, you may be tempted to just shoot your marketing video on your own. Even though this can work if you have some experience with video production, if the end result is low-quality either in picture or sound, you can make the wrong impression. Customers who view a marketing video online want to know that they are dealing with a professional, and a video that is poor quality will likely get skipped in just a few seconds. It is always a better choice to choose to hire a professional video production company to handle the process.

By being aware of the common mistakes to avoid during video production, you are much more likely to create a marketing video that appropriately attracts attention and fulfills its purpose. If you would like to know more about making an online marketing video in the most effective way, be sure to contact a video production professional for advice.