Small Business and the Internet: Does Social Networking Matter?

Opening a small business is hard work. I know, because I started a business out of my spare bedroom five years ago. Now I have an office and an employee force of ten. We got to this point because we learned how to use social networking as part of our online marketing plan. We found out quickly that creating a presence on at least two of the major social networks helped attract a lot of attention. Even better, we were able to keep in contact with those customers and let them know when we had sales or specials going on. They could also share information with ease. If you are opening a business and think social networking has no value, think again. Let me tell you more about what it did for me, and what an impact it can make on your business volume.

2017

Law Firm Newbies? How To Connect And Grow So Everybody Knows You

13 September 2017

As a lawyer, it is a scary thing to jump out of a law firm owned by someone else and jump into your own firm. How do you get a client base that is not going to cause ripples with your old firm? How can you build a client body that is going to turn profits for your firm? So many legal issues and questions need to be solved before you ever start your own firm, but here are a few tips that can help.
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3 Things To Keep In Mind When Building Websites For Professionals

27 February 2017

Professionals are increasingly aware that online marketing plays an integral role to the success of their business. Most often, websites are the center of that marketing plan. But professionals frequently have very specific needs when it comes to websites. Here are three things to keep in mind when building websites for professionals. 1. Professionals Have Oversight Boards When a person gets their professional license, they must adhere to the regulations and rules of that organization.
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3 Reasons Your Company Needs To Invest In Geolocation Marketing

3 January 2017

When it comes to the success of any marketing campaign, having the ability to reach your target audience when delivering your company's message is crucial. More and more companies are making the choice to extend their marketing efforts into the online realm, but feel it can be challenging to target specific users when marketing goods and services. Thanks to geolocation marketing that relies on the identification and targeting of specific IP addresses, you can create more effective marketing campaigns.
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