Posted on: 27 February 2017
Professionals are increasingly aware that online marketing plays an integral role
1. Professionals Have Oversight Boards
When a person gets their professional license, they must adhere to the regulations and rules of that organization. Breaking
Be aware when building websites for professionals that you not only need to serve the client's requests, but also need to adhere to pertinent regulations of their oversight board. To make sure you are following them, it helps to confer with your client, as well as read the regulations first-hand.
2. Professionals Need Specific Site Elements
Depending on the professionals whose site you are building, they will need specific site elements in order to compete on the same level as other professionals in their field.
For example, doctors may require site features like a customer's ability to enter their symptoms on
3. Professionals Need Visible Certifications
While some other online marketing clients may be able to make do with a handful of testimonials, professionals need visible certifications to appear on their website. Customers who are searching for a professional need to ensure that the advice they are taking, or the professional they are hiring is in good standing with their certifications.
For dentists and doctors, this can mean membership in the American Dental Association (ADA) or
Online marketing and building websites for professionals like dentists, lawyers and doctors is a big responsibility. Done incorrectly, the very livelihood of your client