Small Business and the Internet: Does Social Networking Matter?

Opening a small business is hard work. I know, because I started a business out of my spare bedroom five years ago. Now I have an office and an employee force of ten. We got to this point because we learned how to use social networking as part of our online marketing plan. We found out quickly that creating a presence on at least two of the major social networks helped attract a lot of attention. Even better, we were able to keep in contact with those customers and let them know when we had sales or specials going on. They could also share information with ease. If you are opening a business and think social networking has no value, think again. Let me tell you more about what it did for me, and what an impact it can make on your business volume.

Posts

3 of the Biggest Mistakes Made during Marketing Video Production

27 October 2015

The average consumer spends at least 20 hours every week online, which means as a business owner, finding the appropriate marketing niche is an easy feat. Videos for marketing purposes are an incredible way to get the word out about who you are as a business and what it is that you have to offer. Videos are much more likely to grab attention than text and they can easily be inserted in emailed newsletters or ads.
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Getting The Exposure You Need Through Digital Marketing Methods

15 October 2015

There is no doubt that today's successful business model includes the establishment of a solid digital presence. Even if your company isn't selling goods or services online, it's still essential that you're able to establish some sort of digital online presence. The modern consumer or customer expects almost every company to have a website in order to easily and quickly get the information they need online. Here are a few easy yet effective ways you can increase your online presence through digital marketing.
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